KOPIKO: Hijacking The Latest Korean Drama Craze
Are you aware that KOPIKO often appears in your favorite Korean Drama? In a bid to captivate the hearts and taste buds of consumers worldwide, KOPIKO, the renowned pocket coffee brand, has embarked on a novel marketing journey by hijacking the Korean dramas. As Korean entertainment continues to dominate global screens, KOPIKO has seized the opportunity to brew success by seamlessly embedding its presence into the hearts and minds of viewers, such as “Atypical Family,” "Taxi Driver 2," "Doctor Slump," “Marry My Husband,” and "Queen of Divorce."
- Atypical Family
Bok Gwi-Ju (Jang Ki-Yong) and his family, each with unique supernatural powers, face modern-day struggles that cause them to lose their abilities. Bok Gwi-Ju, who can only travel back to happy moments in his life, succumbs to depression, affecting his power and those of his family. When Do Da-Hae (Chun Woo-Hee) enters their lives, her presence brings unexpected changes and hope. Despite losing their supernatural powers, the family's bond remains unbreakable as they gather around, savoring the rich flavor of KOPIKO during moments of reflection and togetherness.
- Queen of Divorce
In "Queen of Divorce," Kim Sa-Ra (Lee Ji-Ah), the daughter-in-law of South Korea's largest law firm, rebuilds her life as a divorce troubleshooter after her husband's betrayal. Teaming up with Dong Gi-Jun (Kang Ki-Young), a former top prosecutor known as the "German Shepherd," they work together to support and advocate for individuals facing unjust divorce situations. As the characters confront moments of uncertainty or emotional upheaval, KOPIKO serves as a source of comfort and fortitude. Whether it's a character finding solace in the familiar taste of KOPIKO during a tense investigation scene or seeking respite from the chaos of daily life, KOPIKO becomes a reassuring presence amidst life's trials and tribulations.
By aligning with these popular Korean dramas, KOPIKO stands to gain significant benefits. The integration of its products into the storyline ensures heightened brand visibility among a diverse global audience, fostering brand recognition and recall. Moreover, KOPIKO's association with beloved characters and compelling narratives creates an emotional connection with viewers, driving positive brand perceptions and affinity.
As KOPIKO forges ahead in its journey to captivate global audiences, its strategic partnership with the latest Korean dramas serves as a testament to the brand's adaptability and innovation. By intertwining its products with compelling narratives and beloved characters, KOPIKO not only enhances its brand visibility but also establishes a profound connection with consumers, paving the way for sustained success in the dynamic world of marketing and entertainment.